Saw a commercial for the "Q-Ray" on television earlier today, and
it always grabs my interest it's so ridiculous ("oooh, an ionized
bracelet!"). One thing that especially caught my eye this time was
the scammy wording of several of the segments, for instance (and
I'm paraphrasing, so take this as satire and go watch the
commercial yourself if you care enough) "For $19.95 (+shipping and
handling) get your Q-Ray 30-day trial only!". Now this little piece
of braided wire seems to be a ripoff at $19.95, but their deceptive
wording made my wife and I curious. So much so, that she dialed the
1-800 number, and we learned that it's $19.95 (+s&h), and if
you don't return it within 30 days it's two more installments of
$50+ (again, I didn't care enough to really catalog it in my
braincells accurately, so call if you really want more specifics).
I'm sure the return-within-30-days thing is about as easy as
getting a rebate check, though the weak of mind that orders this
sort of garbage will likely attribute every positive event in their
life to the magical ionization, and thus happily fork over another
$100 plus..
Speaking of ripoffs, what's the deal with instant rebates? I
understand the concept behind mail-in rebates (which in a nutshell
is that many customers don't bother to mail it in from the get go,
and of those who do you can get rid of many of their claims just by
ignoring them, conveniently losing material, and so on. Pretty
clever use of fraud to compliment legitimate retail), but I fail to
see who the winner is in a scheme where 100% of the customers get
the savings immediately at check-out. What I suspect is that it's
an accounting trick - sell a $200 item for $300 + $100 instant
rebates, and then put a $300 sale on the books, and a $100 expense.
Sales then are bloated, although the profit percentage has
decreased. Corner stores should hop on this idea, selling chocolate
bars for $10,000 - $9,999.01 rebates, chocking up record breaking
sales quarter over quarter.
On the theme of lame adverts and sales techniques, another source
of irritation are car leasing ads that put gigantic monthly leasing
values ("$299/month. You read it right! $299!"), and then absurdly
hide the down payment portion in tiny text at the bottom: The first
value is pretty much
meaningless without the second -- you
could lease a Mercedes S600 for a pittance per month if you just
put $120,000 down. Car companies think they're being clever with
this sort of lowest-common-denominator advertising, but the end
result is that all car ads become nothing but noise, with a bunch
of meaningless, context-free random values on them.