For whatever reason, the neuron cluster in my brain where I store my mental perception of Apple is also used to store my mental perception of Sony. When I see commercials for Apple products, I regularly either verbally say that it's a Sony (such as "That's the new tiny Sony mp3 player" when referring to a recent Nano commercial), or I at least think the same in my brain. The reason, I think, is that Apple is a better Sony than Sony is - When I was young lad, Sony represented technologically innovative, stylish, high quality products. Apple of course followed in Sony's footsteps, so much so that it Out-Sony'd Sony.

So I beseech Steve Jobs and Howard Stringer - please merge to save me the confusion. Thanks.