The story of Markus Frind is not a new one around development circles: Some guy creates a remarkably unpolished, seemingly unsophisticated dating website and in short order is bragging about the million dollar checks he's getting from Google Adsense payments.
Still, you owe it to yourself to read the article about his exploits in January's Inc. It is a fascinating story of internet success against the odds, and the site that is serving up 1.6 billion pages per month on an inexpensive modicum of hardware. That article references Markus' blog entry from 2006 where he explains how his extraordinary success story began.
[Imagine that I insert some drawn-out blowhard "lesson" to be learned from Mr. Frind's success here, allowing me to justify making an entry that is basically nothing more than a link, all while pretending that if you follow these simple steps you too can achieve the same results]