Saturday, February 11 2006

I once worked for RBC, and still have a lot of their branded material around. It was an okay employer for the time.

However I simply have to get something off my chest about RBC's sponsorship of the Canadian Olympic team: Do they have to milk it so much?

So far watching the Olympics I have been subjected to probably 200 RBC ads (in the FIRST DAY) where they glowingly talk about how selfless and important they are to the Olympic team. In one particularly vile ad they give a mock-up of a 1947 event when the hockey team needed funding to get to the Olympics and an RBC rep, upon being asked, replies "I think we can do something" (which was nebulous enough to make me wonder if they fully paid...or they partly paid, or if they only offered a line of credit).

I am curious to know how much RBC actually gave the Olympic team compared to how much they've spent telling everyone about how much they've given. I suspect (completely baseless speculation) that the latter represents a much, much larger number.

Sort of like the tobacco company that gave $100K of food to a foodbank, and then spent tens of millions telling everyone about it.

   

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About the Author
Dennis Forbes Dennis Forbes is a Toronto-based software architect. While focused primarily on the .NET and SQL Server worlds, Dennis frequently ventures outside of this comfort zone into game development and image processing. He has been published in several industry magazines, has been quoted in the Wall Street Journal and has been interviewed by NPR.

He is a vice president and lead software architect at an innovative New York City hedge fund back-office services firm.

Dennis has been working on solutions for the financial, telecommunications, and power generation markets for over 15 years.





 

Dennis Forbes