Dennis Forbes on Pragmatic Software Development
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Friday, March 10 2006

If you believe the Alexa graph, Digg is a significantly more popular site than Reddit, with the gap growing larger every day.

I find these results surprizing. I've had half-a-dozen entries on the front page of Reddit, with each yielding from 2500-5600 distinct referrals per day. In comparison, I've had a front page entry on Digg for a day, only bringing in ~750 referrals.

Of course, a single entry isn't a very good sample, and it's entirely possible that most people just weren't interested in the link -- that it was a fluke that it got on the front page in the first place -- but I've seen several other stat watchers mention very similar stats (that a front-page of Digg yielded them 800 or so visitors per day), so I'm not basing this comment simply on my own observation. I've looked for exceptions to this, and found one individual who had a broad-interest link atop Digg's front page for 24 hours straight, and they claim that for that day they received a total of 7200 distinct referrals, and then it rapidly tailed off, disappearing in two days. That case seems to be the exception.

One possibility is that Digg offers more link diversity and thus the much greater traffic is dispersed, significantly reducing the impact on any one link. Alternately, perhaps Digg users spend more of their time within the Digg community, rather than following the links (in the same way that many Slashdot readers just make assumptions about the linked article, responding accordingly, rather than RTFA).

Another possibility is that Digg caters to a crowd that is more likely to have the Alexa/A9 toolbars installed, both of which feed back the stats that are used to drive the Alexa popularity metrics. Given that they're somewhat infrequently used toolbars, and are much more likely among certain crowds (and seems to appear in clusters), the traffic rankings are a bit of a crapshoot outside of the top sites -- Here on yafla I've had days with 6000 visitors where my Alexa ranking doesn't budge, whereas other days 2000 visitors cause it to quintuple.

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Reader Comments

Also, Reddit caters more to programmers than Digg which seems more like general tech news.
Luke @ 3/10/2006 3:04:50 PM
Link on digg's frontpage brings ~30'000 unique users per day.
Nonsense @ 3/10/2006 5:58:51 PM
Hey there Nonsense.

You may very well be right -- could you point out a site that has been quoted saying the same? Thus far I've got my own stats, and have completely unintentially come across two other sites that have claimed that Digg gave them 700-800 referrals. I'd be a little surprized if somehow the three of us, with very similar results, came in 37x less than what you're claiming. Of course I have seen one individual who had a top of the front page for 24 hours, and it happened to be a very pop topic, which received 7200 Digg related visits, however that was the far outlier.
Dennis Forbes @ 3/10/2006 7:23:12 PM
I had my first 1000+ day on one of my blogs with a top 10 post on Reddit. Haven't got a post that high on Digg yet. When I do I'll come back and make a comparison.
Don @ 3/11/2006 5:23:32 AM
Digg, didn't gived me to mutch visitors untill now, but when i get on reddit top 10, i get 1200 in a day. :)

Do you know other websites like that ?
Mitza @ 3/11/2006 9:51:30 AM
Same here, my post reached the 4th spot on reddit. I've got around 1200 views today, still counting.

Dunno about Digg though. I get very modest traffic from there but I've never reached the top posts either.
Harshdeep @ 3/12/2006 1:49:19 AM
Got a combined reddit+del.icio.us/popular+digg homepage hit yesterday. reddit and delicious paled in comparison to the digg effect: I was having an average bandwidth of ~200kbps sustained from the reddit+delicious, and when it hit digg's front page, it started getting 2Mbps sustained. It lasted like that for at least an hour, but I still haven't got the figures for the bandwidth consumption afterwards. I had had a total of ~15,000 visits. I'll post an analysis on my blog in a few days, as soon as I can gather everything and gain some sleep.
J @ 3/30/2006 4:21:41 AM
I wonder if it has to do with the technology reddit uses to re-direct users from its RSS feed to the site of interest. Alexa may not recognise that as being a hit on the reddit site, and so downgrade their Alexa count.
Angus McDonald @ 4/4/2006 8:20:26 PM
I'll give some numbers for a story that was about a laptop innitiative for Indiana State University on March 1st 2006.
Referrers:

www.Digg.com:
day1 - 4,934
day2 - 943
day3 - 2

digg.com
day1 - 4,030
day2 - 725
day3 - 0

We were slashdotted the same day:
http://slashdot.org/
day1 - 30,613
day2 - 750
day3 - 8

http://hardware.slashdot.org/article.pl?sid=06/03/01/1435248&from=rss
day1 - 6,948
day2 - 242
day3 - 61

http://hardware.slashdot.org/hardware/06/03/01/1435248.shtml
day1 - 4,024
day2 - 253
day3 - 21
Shaun Hussey @ 5/19/2006 12:16:35 PM

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Dennis Forbes - Dennis Forbes is a Toronto-based software architect and technology writer