Dennis Forbes on Pragmatic Software Development
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Thursday, September 22 2005

I've removed the Google Adsense ads (they might still appear in some historic entries because of the way Radio Userland updates content - unless I change something affecting the page it won't upstream for just a template change. NOTE: They also appear in the "greatest hits" static collection). I removed them because they're ugly and distracting*, and they offered such a marginal return. I also didn't like that they could be taken as promoting a bias, in a small way implying deference and submission to Google. 

You might ask "Well then why did you add them in the first place?" Good question, and thanks for asking! Let's just say that I don't have total faith in the Do No Evil creed that Google publicly espouses. I can't help but think that Google has a financial incentive to boost the search ranking of pages that host Adsense content (it's brilliant really - You go to Google and do your search, awash in Adsense, all to shuttle off to sites filled with Adsense. It's an Adsense world, baby!). I like these pages to have some search significance, so this concerned me. Add the fact that Google needs to quickly index pages hosting Adsense ads (to allow for contextually keyed ads), offering another possible advantage of hosting their ads. Alas, I'm going to trust the impartiality of Google's search algorithms...

* Isn't it remarkable how Google snuck in as the underdog in search, and then slowly started integrating text ads. "They're different," the masses cried. "They're unobtrusive and low bandwidth!" Yet here we are today and Google is now serving up loads of full-graphic ads, all views tracked by the Google Brain (the same one that knows what you search for, your email account if you use gmail, and so on), and yet the Google honeymoon continues. I think Google has achieved some enormous technical achievements, and some of their products are extraordinary (Google Maps is a fantastic use of existing technology, making the competition look like garbage), but I just don't buy into the mythology that Google is somehow exempt from the forces that drive every other corporation.

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Reader Comments

Google is wonderful. They still don't serve graphic ads on their own site (besides a few small plugs for their own services). Their publishers have a choice of whether to display graphic ads or only text. I don't care if they are low bandwidth because they are good or because of their master plan, all I know is they show love for the people that use their services, and they have shown love back. So many companies are out there trying to trick us out of our money (ringtones anyone?) - and here is a company that we actually have reason to trust. And you don't have to worry about being nicey nice for advertisers because you have no deal with them directly. Why knock it just to be Devil's advocate?

There is alot of great content on your site, and with your recent publicity you'd probably be crawling out of a pile of money right now if you had left your ads up. But suit yourself.

Google for President!!!
Justin White @ 4/20/2006 1:36:14 PM

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Dennis Forbes - Dennis Forbes is a Toronto-based software architect and technology writer